1.1 Survey Information.

Reverse Australia collects information from individuals by various methods, including, but not limited to, when an individual voluntarily completes an Reverse Australia survey, order form, or a registration page either online or offline, or by means of online or offline surveys, order forms, or registration pages operated by third parties (collectively, a “Survey”). (As used herein, “online” means using the Internet, including the Website, and related technologies, and “offline” means by methods other than online, including in person, in the postal mail, using telephones and cell phones, and other similar means.) In the Surveys, Reverse Australia or a third party (a “Third Party”) may ask an individual to provide various information to Reverse Australia, which may include his or her name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), SMS messaging details (e.g. date, time and content of the SMS message), birth date, gender, salary range, education and marital status, occupation, social security number, employment information, personal and online interests, and such other information as may be requested from time to time (together, “Survey Information”). Reverse Australia may also collect information concerning an individual from another source and use that information in combination with information provided from this Web Site. Completing the Surveys is completely voluntary, and individuals are under no obligation to provide Survey Information to Reverse Australia or Third Party, but an individual may receive incentives from Reverse Australia or a Third Party in exchange for providing Survey Information to Reverse Australia.

1.2 Third Party List Information.

Reverse Australia collects information from individuals when an individual provides information to a Third Party and Reverse Australia subsequently purchases, licenses, or otherwise acquires the information from the Third Party (the “Seller”). Such purchased information may include, but is not limited to, an individual's name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), SMS messaging details (e.g. date, time and content of the SMS message), birth date, gender, salary range, education and marital status, occupation, industry of employment, personal and online interests, and such other information as the individual may have provided to the Seller (together, “Third Party List Information”). When acquiring Third Party List Information, Reverse Australia seeks assurances from the Seller that the Seller has a right to transfer the Third Party List Information to Reverse Australia and that the Seller has a right to provide offers from advertisers to the individuals whose personal information is included on the Seller's list.

1.3 Other Information.

Other occasions when Reverse Australia obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by Reverse Australia or by a Third Party, (2) when an individual requests assistance through Reverse Australia’s customer service department, and (3) when an individual voluntarily subscribes to a Reverse Australia service or newsletter (together, “Other Information”).

1.4 Cookies, Web Beacons, and Other Info Collected Using Technology.

Reverse Australia currently uses cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, Reverse Australia may use other new and evolving sources of information in the future (together, “Technology Information”).

(a) Cookies. A cookie is a small amount of data stored on the hard drive of the individual's computer that allows Reverse Australia to identify the individual with his or her corresponding data that resides in Reverse Australia’s database. You may read more about cookies at http://cookiecentral.com. Individuals who use the Website need to accept cookies in order to use all of the features and functionality of the Website.

(b) Web Beacons. A web beacon is programming code that can be used to display an image on a web page (by using an <img src=“x”> programming function -- see http://truste.org for more information), but can also be used to transfer an individual's unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows Reverse Australia to track certain web sites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, Reverse Australia might place, with the consent of a Third Party website, a web beacon on the Third Party's website where baseball products are sold. When Joe, an individual listed in Reverse Australia’s database, visits the fishing website, Reverse Australia receives notice by means of the web beacon that Joe visited the baseball site, and Reverse Australia would then update Joe's profile with the information that Joe is interested in baseball. Reverse Australia may thereafter present offers of baseball related products and services to Joe. In addition to using web beacons on web pages, Reverse Australia also uses web beacons in email messages sent to individuals listed in Reverse Australia’s database.

(c) New Technology. The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is Reverse Australia’s use of new and evolving technology. As a result, Reverse Australia strongly encourages individuals to revisit this policy for any updates regarding its use of technology.

1.5 Outside Information.

Reverse Australia may receive information about individuals from Third Parties or from other sources of information outside of Reverse Australia including information located in public databases (“Outside Information”).

1.6 Individual Information.

As used herein, Individual Information means Survey Information, Third Party List Information, Other Information, Technology Information, and Outside Information, and any other information Reverse Australia gathers or receives about individuals such as usage data, file transfer and viewing data.

1.7 No Information Collected from Children.

Reverse Australia will never knowingly collect any personal information about children under the age of 13. If Reverse Australia obtains actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because it does not collect such information, Reverse Australia has no such information to use or to disclose to Third Parties. Reverse Australia has designed this policy in order to comply with the Children's Online Privacy Protection Act (“COPPA”).

1.8 Credit Card Information.

Reverse Australia may in certain cases collect credit card numbers and related information, such as the expiration date of the card (“Credit Card Information”) when an individual places an order from Reverse Australia. When the Credit Card Information is submitted to Reverse Australia, such information is encrypted and is protected with SSL encryption software. Reverse Australia will use the Credit Card Information for purposes of processing and completing the purchase transaction, and the Credit Card Information will be disclosed to Third Parties only as necessary to complete the purchase transaction.

Log File Data: When users log-in to access their account, our servers will automatically record and archive certain information that web-browsers send whenever visiting a Website. These server logs may include information vital to validating the user’s authorization to access the account. Information, such as a Web request, Internet Protocol (the “IP”) address, browser type, browser language, referring pages, exit pages and visited URLs, platform type, click counts, pages viewed and in what order, time spent, the date and time of the request, and other important data is necessary to validate and authorize a user’s entry and activity on the Website.

2.1 Discretion to Use Information.

THE COMPANY MAY USE INDIVIDUAL INFORMATION FOR ANY LEGALLY PERMISSIBLE PURPOSE IN COMPANY'S SOLE DISCRETION.

The following paragraphs in Section 2 describe how Reverse Australia currently uses Individual Information, but Reverse Australia may change or broaden its use at any time. As noted, Reverse Australia may update this policy from time to time. Reverse Australia may use Individual Information to provide promotional offers to individuals by means of email advertising, telephone marketing, direct mail marketing, online banner advertising, and package stuffers, among other possible uses.

2.2 Email.

Reverse Australia uses Individual Information to provide promotional offers by email to individuals. Reverse Australia may maintain separate email lists for different purposes. If email recipients wish to end their email subscription from a particular list, they need to follow the instructions at the end of each email message to unsubscribe from the particular list. To unsubscribe from all Reverse Australia’s email lists, a person must send an email to us.

2.2(a) Content of Email Messages.

In certain commercial email messages sent by Reverse Australia, an advertiser's name will appear in the “From:” line but hitting the “Reply” button will cause a reply email to be sent to Reverse Australia. The “Subject:” line of Reverse Australia email messages will usually contain a line provided from the advertiser to Reverse Australia.

2.2(b) Solicited Email.

Reverse Australia only sends email to individuals who have agreed on the Website to receive email from Reverse Australia or to individuals who have agreed on Third Party websites to receive email from Third Parties such as Reverse Australia. Reverse Australia does not send unsolicited email messages. As a result, statutes requiring certain formatting for unsolicited email are not applicable to Reverse Australia’s email messages.

2.3 Targeted Advertising.

Reverse Australia uses Individual Information to target advertising to an individual. When an individual is using the Internet, Reverse Australia uses Technology Information (see also Section 2.5 below) to associate an individual with that person's Individual Information, and Reverse Australia attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. Reverse Australia may, at its discretion, target advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.

2.4 Direct Mail and Telemarketing.

Reverse Australia uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.

2.5 Mobile Phone SMS Messaging.

In certain cases, when requested by an individual, a Third Party may use Individual Information to provide customized content and advertising via SMS messaging to an individual’s cell phone. Reverse Australia is not responsible for the privacy practices or the content of such Third Parties.

2.6 Use of Technology Information.

Reverse Australia uses Technology Information (1) to match a person's Survey Information and Third Party List Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track a person's online browsing habits on the Internet, (3) to determine which areas of Reverse Australia’s web sites are most frequently visited. This information helps Reverse Australia to better understand the online habits of individuals so that Reverse Australia can target advertising and promotions to them.

2.7 Profiles of Individuals.

Reverse Australia uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information and Third Party List Information with other sources of Individual Information such as information obtained from public databases.

2.8 Storage of Individual Information.

Reverse Australia stores the Individual Information in a database on Reverse Australia computers. Our computers have security measures (such as a firewall) in place to protect against the loss, misuse, and alteration of the information under Reverse Australia’s control. Not withstanding such measures, Reverse Australia cannot guarantee that its security measures will prevent Reverse Australia computers from being illegally accessed, and the Individual Information on them stolen or altered.

3.1 Sale or Transfer to Third Parties.

REVERSE AUSTRALIA MAY SELL OR TRANSFER INDIVIDUAL INFORMATION TO THIRD PARTIES FOR ANY LEGALLY PERMISSIBLE PURPOSE IN Reverse Australia’S SOLE DISCRETION.

3.2 Order Fulfillment.

Reverse Australia will transfer Individual Information to Third Parties when necessary to provide a product or service that a person orders from such Third Party while using Reverse Australia web sites or when responding to offers provided by Reverse Australia.

3.3 Legal Process.

Reverse Australia may disclose Individual Information to respond to subpoenas, court orders, and other legal processes.

3.4 Summary Data.

Reverse Australia may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.

4.1 Advertiser cookies and web beacons.

Advertising agencies, advertising networks, and other companies (together, “Advertisers”) who place advertisements on the Website and on the Internet generally may use their own cookies, web beacons, and other technology to collect information about individuals. Reverse Australia does not control Advertisers' use of such technology and Reverse Australia has no responsibility for the use of such technology to gather information about individuals.

4.2 Links.

The Website and email messages sometimes contain hypertext links to the web sites of Third Parties. Reverse Australia is not responsible for the privacy practices or the content of such other web sites. Linked web sites may contain links to web sites maintained by Third Parties. Such links are provided for your convenience and reference only. Reverse Australia does not operate or control in any respect any information, software, products or services available on such Third Party web sites. The inclusion of a link to a web site does not imply any endorsement of the services or the site, its contents, or its sponsoring organization.

4.3 Affiliated Companies.

Reverse Australia may disclose, transfer, and sell Individual Information to entities affiliated with Reverse Australia in Reverse Australia’s discretion. Should Reverse Australia be subject to an acquisition, merger, sale or other change of control or business entity status, Reverse Australia reserves the right to transfer or assign the Information collected from the Website.